In response to Emily Gosden’s defamatory article on the Times Online, we at Design Assembly felt compelled as a collective to address the issues raised in the hope that the apparent lack of appreciation and awareness of our profession is addressed.
The following has been sent to both Emily Gosden and MP Greg Hands. In the absence of a Trade Union for Designers we are often left without a voice when under such public criticism. We hope that speaking as a
collective our voices can be heard.
A HTML Version of this correspondence can be found here.
—
A HTML Version of this correspondance can be found here.
Your Voice
What do you think? Fill in the form below to submit any discussion points you like to raise and we'll do our best to get a debate going, in the immortal words of Bob Hoskins, it's good to talk.
Excellent response. Didn’t the Times rebrand a couple of years ago – I’m sure there was a “minor” tweak to their masthead. I’d be interested to know how much they paid for that …
Insulting article and great response.
Good point Daniel…Neville Brody/Research Studios redesigned it.
Luke Prowse designed the gorgeous Time Modern as well. I’m quite certain he doesn’t have an ‘average brain’.
http://www.creativereview.co.uk/cr-blog/2006/november/designing-for-modern-times
A great response to the Times article. It’s great to see an article that made myself and many others so angry can be dealt with so well by 1 strong, positive voice.
Well done Design Assembly.
Great response. The original article borders on industry-wide slander and is dangerous and damaging, especially in a recession when trust in the power of design and communications should be front and centre. Can’t help but wonder how taken for granted the designers of the website and newspaper might feel, putting their all into making sure the article was legible and inviting and then be told how over-valued their skills are.
Pretty sure the Times and the Tories have both (wisely) invested largish sums of money in their own branding over the years, for reasons which I’m sure were clear to the decision makers involved. If not to a couple of ill-informed knee-jerk troublemakers. Maybe those in question could dig out some Word clip-art and help their respective institutions out with a quick rebrand. It should only take say, 3 days?
Can’t help but wish the link to the html version of yout response was at the top before I squinted my way through you’re over-compressed jpeg though… (GIF anyone?)
Hear hear.
Not much to add as it’s all been covered in the email, however I feel that as designers (and maybe this is due to a lack of a union) we very rarely jump to each others’ aid and actually often choose to join the bashing. A recent example is the AOL (Aol.) rebrand which was almost universally panned by designers with some just stopping short of accusing Wolff Olins of bleeding a dying business. Come on! It was AOL’s decision to go ahead with the rebrand. I’m sure the WO design team didn’t put a gun to their heads.
With the world’s media against us, maybe we should show solidarity more often rather than divisive competitiveness.
Wonderful response. Enlightening and clear.
Keep up the good work.
Design is one of the British industries still widely respected worldwide. It is outrageous that it should be belittled so much. Good design is not even thought about, it is just there. I’m pretty sure that if Whitehall and ordinary office workers designed for us, well everything would look an awful lot like those templates in Microsoft Office. But if they say so, good luck with designing something as functional, easy to read/follow, useful, complex and brilliant as the London Underground map.
This is a brilliant response. I myself wrote to her with my own reaction which you can see here:
http://designweak.com/2009/12/26/congrats-emily-gosden-x-60/
An excellent response to yet another piece of attention-grabbing, ill-researched tripe. Sadly I don’t think much will change since, as the letter itself says, bad news sells newspapers. All we can do is hope that the counter-arguments get as much coverage as the original article. Would it be worth sending the same letter to the editor, so it gets published on the letter page and hence seen by all the readers?
Excellent response DA. I’m as compelled as you to respond on LongLunch’s behalf. Infuriating article by an ill-informed so-called journalist!!!
well said, the article is an insult and very naive, maybe we should invite Greg Hands to design a logo and we’ll post his designs online! or maybe he has a less than average brain.
brilliant response. truly captured the voice of us as an industry and i applaud you for it. this really bugged me when reading it on boxing day when it was printed.
brilliant response. truly captured the voice of us as an industry and i applaud you for it. this really bugged me when reading it on boxing day when it was printed, so its nice to see a well written counter attack
[...] Design Assembly
Agree with most of your response. Of course the work should be done properly and no anyone with a mouse can’t do it. But in my view it is quite hard to justify £12K for the identity work alone, unless as you say there were other things involved including a roll out package. There is after all a comprehensive set of NHS guidelines in use which would cover a brand adjustment like this so although £12k isn’t a huge amount for an identity scheme this one didn’t start from scratch.
Well done Design Assembly, good to see someone fighting our corner.
I have Microsoft Word on my mac, I may become a journalist : )
“Modern graphic design packages surely allow anyone with an average brain to design something as good as, or better than, what we see in front of us here.”
Now that almost everyone has access to sophisticated design and publishing software, this attitude is becoming more and more prevalent, sadly. For reasons which I’ve never really been able to fathom, graphic design seems to be one of the only professions that nearly everyone thinks they could do, with no training whatsoever.
It certainly doesn’t help to have opinions reinforcing that myth published in a national paper; however I think in current political circumstances many people have learned to disregard most of the statements that come out of MPs mouths, as they’re generally either astoundingly ill-informed or a flat-out lie.
I’d also argue that the reason government projects are sometimes charged more is that design agencies know that they are usually a bureaucratic, committee driven mess, and that everything will take three times as long as when working on a ‘normal’ private sector project. Or maybe that’s just my experience…
Anyway, congratulations on a very well written response to a ridiculous article.
Great to see someone taking the time to set things straight. Godspeed.
[...] quote comes from an open letter from the design assembly to Emily Gosden and MP Greg Hands on behalf of the graphic design industry [...]
This is the best response I have ever seen to such an ill-thoughtout article!
Well done for keeping your calm!
As a designer myself I have often come across these views about the industry and our work. It’s great to see an agency put out such a statement!
http://is.gd/64AQ1 is this the logo??
As much as I agree that the design profession should not be slandered and that it is exceedingly difficult for a lay person to realistically judge graphic design output on its true merits, I blushed when I saw what the modification to the original logo was, and for £12K?!? I’m assuming that the 12K was for logo alone?– if yes, then I really don’t see the inherent value spent on the project. Even if the modification involved an entire identity, I still think the government got robbed : 12k / 10 days / 2 designers = £600.00 per person per day. Really???
Well done, nice response. Although judging by the quality of her article and here incredibly fuzzy use of logic I doubt she will be able to understand it. Perhaps just drawing a picture of a Massive Penis would have sufficed.
And Yes Greg Hands, surely any civil servant with an average brain can do all the jobs they currently outsource, equally well if not better, despite their lack of knowledge and training in those fields. In fact, the arrival of these ‘Super Civil Servants’ will surely bring about the demise of our industry (and just about every other one too).
My favourite bits. “…yet one department admitted that it could produce logos in-house for £648….” & “…Last year it spent £14,000 on a new logo that, when viewed sideways, resembled a sexually aroused man.”
Clearly, you don’t get ’sideways sexually aroused man’ for just £648.
What can I say that hasn’t already been said…
I’ll be interested to hear the response. Keep us updated.
Fantastic response! Everyone (even in an agency) has an opinion on design. From the cleaners to the project managers. They will very quickly point out to us that the blue shade is too dark and that the typeface is not looking “nice” enough.
But if we were to comment on their accounting practices, “journalistic skills” or how they project manage we are looked at like we are crazy!!
Everyone thinks their a designer, but Ms Gosden theres a reason why you don’t know the difference between Microsoft Word and InDesign…
[...] defamatory article on the Times Online has ruffled a few feathers in the design world, and prompted this response from Design Assembly. A good response, although judging by the quality of Gosden’s article and her incredibly [...]
graphic designers are all so self important, you’re all just talentless art failures who pollute the planet with unnecessary ‘brands’ , stop printing so much shit!
f**k-yeah!
Peter: Your pricing takes no account of the other staff, studio costs (London based i imagine), couriers and countless amends a job like this is bound to involve.
Declan:
Thanks for your input. But what is wrong with feeling a little pride in your profession? Perhaps if every industry approached their 9-5 with a little more energy and interest the economy wouldn’t be in such a mess.
‘Talented Art Failures’ — clearly you’ve missed the point. The very fact that we’re talking about something that’s more than a pretty picture makes your Art comment ridiculous and unnecessary.
‘Stop printing so much shit’ — just as soon as you stop talking it…
Peter (Crnokrak):
Sadly it seems as if you’ve been sucked in by the article and are responding exactly as the lesser informed public would. Gosden doesn’t detail the breakdown of that fee, or the relationship between the agency and client. At face value anyone could criticise the mark saying it’s not worth £XXX, but having not been privy to any of the briefings, meetings etc. etc. we’re not qualified to. As a designer you should appreciate that what you see is not always what you get with cases such as this, and when we’re not given the whole picture your instinct should surely be to support, not criticise?
If the NHS didn’t like the fee the agency proposed they shouldn’t have proceeded with them. Simple, right?
The value of design is fundamentally visual. When we submit work to design competitions, no one bothers to ask how long it took or how many couriers were required to shuttle the logo between the studio and the client before the work was approved. There is an unwritten criticism in the article with regard to the end product being simply an addition of a 6 and a 0 – that is, that the value of the design is low. As designers we still place a value on the visual capabilities of certain designs and certain designers – that’s what makes people famous and highly lauded within our industry. I think this is where most of the criticism in the article comes from – it’s not simply the cost of 12K – it’s what 12K has bought. Surely as designers we can appreciate that the general public will judge work on the level, truth be told, that nearly all designers do as well.
Many points well made on an utterly farcical article.
Mark Bell hits the nail on the head here:
“I’d also argue that the reason government projects are sometimes charged more is that design agencies know that they are usually a bureaucratic, committee driven mess, and that everything will take three times as long as when working on a ‘normal’ private sector project. Or maybe that’s just my experience…”
Mine too.
But you know, politicians have always been liars and journalists are a tricky breed to err… ‘trust’ so should any of this come as any real surprise? Especially when both are right wing voices (of whatever flavour).
Get your goddamn ‘HANDS’ off my grid.
Peter, I think you are still missing the point, or perhaps we are not understanding one another. I’m not suggesting that adding ‘60′ to the end of the NHS logo is worth £12k — no one is. But we’re saying that it’s not that simple.
The article drastically overly simplifies the final product. Surely as a designer you would understand that even an identity as simple as this would require a huge amount of ground work (meetings/briefings/idea presentations), not to mention the extent of the work to execution the chosen graphic for the number of applications it will need to work on? Do we even know what the £12k figure accounted for? No.
It’s sad that you see an aesthetic and can’t visualize or appreciate the work that goes into it, no matter how simple.
Either way, the example presented is just that, an example. But hopefully it goes some way to highlight a wider problem, how our profession is perceived (by some such as Gosden and Hands) in the public domain.
And you raise a good point actually — few design competitions are interested in measured effectiveness, or the context within which the design sits. Therefore, are we in danger of over trivialising our own industry by judging our work as just pictures?
I’m not saying that all competitions should be results driven, because there needs to be a healthy balance. But your comment does put us into the realm of Declan’s ‘Talentless art failures’, and that’s not something I’m comfortable with!
Yes we are talking about different things. My point concerns design integrity – and no, I’m not just talking about aesthetics as you put it. No matter how much work was invested in this logo by the designers, there is still the issue of releasing work that does not hold up to the monetary value invested by the client. I have gone and revised projects that have had a fixed monetary value agreed upon by both parties to ensure that the design I was handing over to the client was WORTH THE MONEY SPENT. Why?, because I refused to release a design that I knew could be better. At the end of the day, all we have is what we produce – that singular snapshot of how ever many hours we may have spent toiling. I’m fully aware of the incidentals (that which is not seen) that go into every bit of design – of course I am. But there are times when a designer has to reach for a greater reference point than just money. No?
I think that Peter has a very valid point. In my opinion this article was never written to undermine graphic designers or the work that they produce. This was aimed at the government for over spending at a time when the general public are having a tough time of it. It is about what the £12k ‘bought’ and it is about the fact that a civil servant somewhere signed off on a brief for the addition of a ‘6′ and a ‘0′ for the set price of £12k. It is not the designers fault that it seems like a very simple piece of work, they just did their job. The whole point is that the public like to see what things cost and how much money the government ‘wastes’. Just look at the duck house and bell tower examples of the expenses scandal - one of the most defining piece of journalism in the last decade (that The Times opted not to cover before the Telegraph did)…
But Peter, without understanding the discussions that went on behind the scenes between studio and client, how can you truly put a value on the project? Perhaps the studio went back to the NHS with a hundred boundary pushing ideas but someone on the committee said no? Because a studio is unhappy with the end product does that mean they should not charge for the work completed? Do you run a studio (with employees wages/responsibilities/overheads to pay) or are you speaking a sole trader?
JT: Whether or not the article’s intention was to undermine Designers, that’s exactly what it did through reference to failed schemes and their association with design. Through Mr Hands idiotic quote about a civil servant and his average brain. There are hundreds of other examples they could have used to document the point you are making, but deliberately chose design as the crux of their argument taking the focus away from those in control of the budgets.
[...] it for a steal on Amazon. It arrived this morning and coincided with the Design Assembly publishing this response to the frankly pretty harsh article by Emily Gosden of the Times. I have to admit that I did pause [...]
I bought Michael Evamy’s book ‘Logo’ today and in the introduction he writes;
“Put another way, a logo is like a lens that an organisation holds up to itself. If there is light behind the lens in the form of outstanding products, a memorable customer experience and excellent supplier relationships, it will shine; the logo will offer a beam of positive associations. If there is no light, there is nothing to see, and swapping lenses will not make a blind bit of difference.”
I think this applies here.
JT: I agree it is valid that journalists review public spending but when it is done is a responsible manner. You wouldn’t get an article saying that the a civil servant has some tools at home so they aren’t going to be employing any plumbers. How is our trade any different? The whole thing reads with a disdain for any effort.
As for Hands a quick look at the records obtained on this blog by the designer Steve Price (http://designweak.com/2009/12/26/congrats-emily-gosden-x-60/)- shows “he claimed £309,997 in expenses, not salary; EXPENSES from us, his employers, since 2006. I might be wrong but part of those expense claims is £5,524 for ‘London Supplement’ expenses. So the MP for Hammersmith & Fulham, in London, that’s London where the Houses of Parliament are just down the river from his constituency, has been paid nearly £6,000 (the cost of one digit) to live in the city where he already works and resides as an MP?*”
So I think it’s fair to say we can call him to account about wasting the public purse, don’t you? People in glass houses shouldn’t throw stones and all that.
As a Marketing & Comms Manager I am responsible for purchasing design and managing design / creative processes. If I employ a design company to develop a concept, that is what I expect them to do. If that initiative then fails, it would be on my shoulders.
I do have a design background, but after being out of design for some time I can safely say that it is a difficult profession, where everyone else is not just a critic, but (as this article has shown) an expert.
The article is another example of ’shooting-fish-in-a-barrel’ journalism, agree with the Government, blame the designers, that’s a lot easier and less contentious than writing about how taxpayers money has been squandered by those employed to safeguard it.
Not to stoop to another’s level. but journalism - there’s an easy career choice…
Matt I do agree with you in principal – and I commend you on “defending” design. The point that I bring up is simply the other side of the coin : you posit that one cannot judge the logo on face value because value is effort put in as opposed to effort seen. I’m simply presently the possibility of not giving the designers the benefit of the doubt, and raising the possibility that not that much effort was perhaps put into this work. Is that speculation? – of course it is. But your position is speculation as well. You could easily say that my speculation is dangerous as it assumes guilty without trial, and yes, there is an element to that in my argument. But the public perceives graphic design value from an aesthetic point of view (whether or not you want to agree with that position) – and I posit, so do the vast majority of designers. That doesn’t relegate what we do to simply “aesthetics” – there is a lot more imbued in what we experience visually than can be defined as just a pretty picture. But does this specific logo fall into that category? – or are you arguing a generality. My argument is specific.
I don’t read the article as so much an attack on graphic design as you do – instead I see it in the context of the current economic climate and in the context of how graphic deign is experienced. You can argue until you’re blue int he face that the value of the logo is more than what you see – but I too can say, “being a designer I believe I know how much effort has gone into this work and don’t believe it is worth the value paid” – effort, not time. Can you for a moment entertain the possibility that certain designers’ bottom line is profit, not integrity of work?
That’s where the difference lies in our arguments.
It never ceases to amaze me how people constantly under value and belittle designers - that article made me yelp at my desk (it’s ok people in my studio already think i’m loopy).
I think The Times should be rather embarrassed about critiquing what is possibly one of our last national, and (globally) treasured industries.
Many thanks for writing such an empowered response - made me shout ‘hell yeah’ (obviously silently in my head….).
My favourite quote from it was this:
“A creative director and senior designer took ten days designing the number 60 next to the usual NHS emblem, charging £6,000 a digit”
As if designers charge per digit. Perhaps they could have done a half-price deal – just given them the ‘6′, then the NHS could have gone and found a matching ‘0′ when they had a moment. Maybe there’s a different way of calculating this though? The idea was to raise awareness of the 60th Anniversary of the NHS (I think, no-ones really mentioned the brief). So, if 1.2 million people saw the logo, that would work out at what, 0.01p a hit? How many people use the NHS everyday and see it? If it’s a national rollout.. is 12 million more accurate? [Excuse my feeble grip of maths, I went to art school.]
I love the letter that Design Assembly have written in response, and just the fact they’ve stood up for what designers are trained to do.
The real issue for me though, is that there is a small kernel of truth in that terrible excuse for journalism from The Times. It’s not necessarily about value for money, but more allocation and management of resources and the role of the designer.
I’ve had a small insight into how the NHS commisions work in the past, and what I observed was that how they commissioned design was often flawed. Well-meaning, and often relatively forward-thinking (with thoroughly nice people to boot), but essentially always victim to layers of bureacracy and design-by-commitee which mixed messages and over-complicated things.I also suspected that the NHS often put design and campaigns on a sort of permanent ‘clinical trial’, as they didn’t totally trust their own campaigns to work on people.
Think about the last time you went to the doctors or the hospital, and how much junk communication you had around you on the walls and tables… most of it horrendous clutter which you do your best to ignore. There are always standout campaigns (the ones with the big tv budgets) but by and large I think both the NHS and designers need to re-examine (with the aid of a hefty consultation fee) how a design approach might really change the NHS and public health for the better.
In small doses, it means not commissioning weak campaigns and asking designers to think about more engaging strategies. The bigger picture might be looking at how someone like Bruce Mau goes about deconstructing corporations, or what Hilary Cottam has started doing with behavioral change and transformation design in healthcare. I’m not saying these are silver bullets – I’m intrigued and impressed by both of these designers’ approaches rather than convinced wholesale about their results. Designers need to take the lead on this though, and challenge the system.
Bravo Design Assembly, Bravo
Great response, intelligent and well written.
Hats off to you guys.
Great response, with an argument that clearly needed raising.
Perhaps the article demonstrates how undervalued, not only good design is, but the NHS as well. Isn’t 60 years of free healthcare something /worth/ celebrating? Granted, it has it’s flaws, but it’s a much better system than is in place in many parts of the world. It should be appreciated.
Great response and a really interesting read. I particularly think the last point – about the work being quoted for and costs agreed before the bill was sent – is quite important and completely overlooked.
Will be interesting to see how this discussion develops…
Great response design assembly. In my experience such generally critics against the design-industry seem to be widespread in europe. Thanks for fighting …
the times, what a suprise (not) - does anyone really belive what the times says anymore? we dont..
Ouch!
Nice work DA!
Lx
Great response!
PS. Please please please put a visible underline for your links, instead of just a white underline on rollover, I think a lot of people are missing links because of it (myself included)
James - Thanks for the feedback. Trust me there’ll be LOTS of changes when we redesign this year - we’ve just been so busy work wise and trying to produce these posts that it’s slipped down our priorities. Keep visiting because there’ll be some significant changes over the next few months.
Peter - I understand your argument, I just don’t think we’re going to agree on this specific example.
If the article were more of a critique on public spending, the story shouldn’t have specifically centred around public spending on design.
Yes the public will adopt a ‘what you see is ALL you get’ stance on design. I wouldn’t expect them to understand the complexities of our role, just as I couldn’t begin to fathom what work goes in to building a circuit board or treating a sick patient. When shoddy journalism such as this rears it’s ugly head with speculative stories like this surely you can appreciate how damaging that is to our industry as a whole?
Given the economic crisis, in which we all seem to be treading water, I don’t understand why designers are so quick to ’speculate’ on worst case scenarios for fellow proffessionals. From a paid-per-web-hit journalist, sensationalizing a story to grab attention, it’s expected these days, but not from within the very industry that’s being attacked.
Just my opinion, of course. I respect that you’ve taken the time and energy to express yours.
Comment from MD of one of the design companies mentioned in Emilys article http://bit.ly/8B4Qkd
The other point about it aswell is that According to The British Council, the creative industries are the fastest growing sector of the UK economy, employing 1.8million people and worth an estimated £56billion, accounting for almost 8% of the UK’s gross added value. (2007) So, in fact without professional designers living and working in the UK, the economy would be in a far worst state that it is already in.
well done sir!
[...] permalink Design Assembly
Design Week have now picked up on the story and it’s the basis of their editorial this week.
-
http://www.designweek.co.uk/tory-mp-questions-need-to-outsource-government-design/3008528.article
Well done.
Emily Gosden is a disgrace. I might pop a letter of to The Times, and mention the fact that anyone with a computer could of written that themselves. I think it’s very easy to bash something you really have no idea on, no idea on the fact of how designers can spend hours crafting negative space, and everything you “do not see” that makes design stand out.
Pretty shocking stuff really, and it just goes to show that The Times obviously have some pretty “stupid” people writing for them…
Having watched this unfold via Twiiter and seeing the response on this it’s great to see so much passion and reaction.
Thanks DA for giving us a much louder voice!
Great article.
We totally agree with the main points of in this letter. The deisgn industry isn’t taken seriously. And this is because people don’t understand it. If we a re to fix this we have to first understand that there are two sides to this story and that only together with a client will people like Greg realise he can’t do it himself.
http://bit.ly/7dVhgy
While I totally agree with the vast majority of the 60 odd passionate comments before this one I do feel that as designers we can be our own worst enemies when talking about what we do. The nhs has invested in a branding excercise not a typographic study. They have not paid 12 grand for 2 letters they have paid 12 grand to shift (however briefly) public perception. Shift from a failing, dirty, expensive, winter vomitting bug infected public service to a pioneering institution which has, by and large, been a great success over it’s 60 years of existance. That would have been the focus of the scheme, that would have been the reason for the logo.
The nhs60 initiative is basically having to combat and turn around 60 years of negative, scare mongering journalism, an incredibly big ask, and if a 1% change in opinion is achieved then 12 grand is quite frankly a snip.
The nhs has a huge need to protect it’s brand, it needs to to reaffirm the values that it was built on and it has a right to spend money on this because what this regains is public trust and without public trust the system fails.
So yes, journalists do not doubt our professionalism but designers let’s not sell ourselves short, we do an important job that at it’s best can create real positive impact in the world.
Words of wisdom from the Mr Wolff and Mr Olins…
http://www.creativereview.co.uk/crtv/interviews/wolff-olins-reunited-4-of-4
Paying £X for a brand is like ‘paying for cooking ingredients.
Our ingredients are: Thought, Processes, Meetings’.
Brilliant.
Great response to an irresponsibly damaging article.
Greg Hands has his own website, which seems to me to be a complete waste of web space (the sheer volume of Greg on there made me sick a little bit). I wonder if he paid for it himself?
Congratulations on defending our essential industry and for highlighting the real issues surrounding government spending.
This made me smile, thought I’d share — looks like The Times are rubbing EVERYONE up the wrong way at the minute!
http://tiny.cc/sGdj4
A great article, well said.
I, unfortunately as with one of the previous postings, have also sadly come across this attitude many times against our profession – everyone thinks they are a designer or that we just ‘copy and paste’ or we’re just the ‘arts and crafts’ department with an easy job.
Struggling to get steady work as a freelancer due to this attitude, it frustrates me that I lose work to people who aren’t willing to pay a trained professional with experience and skill, not caring what the end product looks like, just that it was cheap. There is no appreciation for good design and the hard work put into creating it.
I had someone give their work someone they know (rather than myself – a trained Graphic Designer) …a mate that ‘gave them a hand’ to set his website up on the cheap – which in fairness, does it’s job and is a functional site, but is hardly up to scratch on the design front – but he is happy with that as it was cheap!
Using Avatar as an example, I was absolutely blown away by the film - the imagination and time it must have taken to create the graphics and detail in the film is just outstanding – I’m sure the creators would be very insulted to be thought of as having average brains and that anyone could do that.
It is a shame our profession is taken for granted the way it is and the talent and imagination that we have in this country is just dismissed.
So, if it’s so easy, I guess the challenge is on then Greg Hands – let’s see what your average brain can create - we’re all waiting!!
[...] 2012 Olympics logo. On one hand this is can be a positive thing, allowing the design community a dialogue with both their critics and the audience with whom they’re trying to communicate – the public, but this attention is clearly [...]
[...] one hand this is can be a positive thing, allowing the design community a dialogue with both their critics and the audience with whom they’re trying to communicate – the public, but this attention is clearly something [...]
Cases like this do not help out case too much…
http://thescotsman.scotsman.com/scotland/Row-over-39identical39-logo-for.6137459.jp
Cases like this do not help our arguament too much…
http://thescotsman.scotsman.com/scotland/Row-over-39identical39-logo-for.6137459.jp
Just came to post the Scotsman article and see Joel beat me to it. There’s some stupid quotes in there but the logo is similar.
Having re-read my comment, I should clarify I can see why they think there is similarities in the logo to the untrained eye.
First class response!
This should shut her up good and proper! :o)