Posted by Neil Cummings
This summer sees the emergence of a ‘jolly, self-confident, adventurous, spontaneous, and actually quite shrewd little’ South African leopard called Zakumi. Complete with hair dyed green to help him camouflage against the pitch he is the friendly face of the 12th World Cup Finals. But in this multi billion pound entertainment business dominated by player personalities is there really any relevance to a mascot?
(more…)
—
Posted in Branding, Culture, Iconography, Social responsibility
Add a Comment
Tell a friend
Posted by Neil Cummings
When is ok to be a little bit crap?
When you’re bloody marvellous at lots of other stuff.
(more…)
—
Posted in Advertising, Branding, Design Economy, Design future, Information Design
Add a Comment
Tell a friend
Posted by Neil Cummings
Question:
Coca-Cola launch their new multi-million pound ad campaign. People like the ad but it doesn’t make them buy more Coke. Should Coca-Cola still pay the advertising agency?
Answer:
No. (According to Coke)
(more…)
—
Posted in Advertising, Branding, Design Economy
Add a Comment
Tell a friend
Posted by Neil Cummings
As February slides in to march the pressure begins to mount on this years crop of final year students. This is the time for third years when things get serious, as portfolios start to germinate and shortlists of potential employers begin to form it suddenly hits home that other people need to get your work.
I spoke with three of the industry’s top creative leaders to gain some insight, opinion and advice on what they look for in a graduate portfolio. (more…)
—
Posted in Originality
Add a Comment
Tell a friend
Posted by Neil Cummings
From Boris and Barrack to boom and bust, from Maddy and Milly, to gold medals and gun crime, the headline posters of the evening standard have provided graphic snapshots of the daily goings on in London for the last 180 years. December ‘08 saw the end of an era. (more…)
—
Posted in Uncategorized
Add a Comment
Tell a friend
Posted by Neil Cummings
In 1969 the world adopted a pictogram by Danish designer Sussanne Koefoed as the international symbol for disability. The crudely drawn stick figure with its tiny arm and bulbous head is still, after nearly 40 years, the main recognised descriptor for those of us with mobility issues. (more…)
—
Posted in Iconography, Information Design, Signage
Add a Comment
Tell a friend
