Posted by Neil Cummings
This summer sees the emergence of a ‘jolly, self-confident, adventurous, spontaneous, and actually quite shrewd little’ South African leopard called Zakumi. Complete with hair dyed green to help him camouflage against the pitch he is the friendly face of the 12th World Cup Finals. But in this multi billion pound entertainment business dominated by player personalities is there really any relevance to a mascot?
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Posted in Branding, Culture, Iconography, Social responsibility
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Posted by Design Assembly
In response to Emily Gosden’s defamatory article on the Times Online, we at Design Assembly felt compelled as a collective to address the issues raised in the hope that the apparent lack of appreciation and awareness of our profession is addressed. More
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Posted in Branding, Design Assembly, Design Economy, Design future, Education, Social responsibility, Uncategorized
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Posted by Paul M Fuog
Recently in Australia we have seen the rebrand of two large institutions. Both visual identities were intermittently released to the public accompanied by the associated fees. More
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Posted in Branding, Design future
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Posted by Neil Cummings
When is ok to be a little bit crap?
When you’re bloody marvellous at lots of other stuff.
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Posted in Advertising, Branding, Design Economy, Design future, Information Design
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Posted by Jon Hewitt
In late 2006 I went to see Alan Fletcher’s retrospective at the Design Museum in London. It’s the only exhibition, before or since, where I’ve read every word on every caption for every piece of work. It was a masterclass in design. The piece of work that struck me most, more than the witty collage work or the posters written in Fletcher’s trademark handwriting, was a rub down sheet of Reuters logos. More
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Posted in Branding, Information Design, Typography
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Posted by Terry Stephens
It’s that time of year again, when hundreds of thousands flock to south west London for the world’s most famous lawn tennis championship, and for the first time in my life, I made the impromptu decision to go along on a day off and queue up with thousands of others to try and get in. More
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Posted in Branding, Fashion, Type Design, Uncategorized
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Posted by Neil Cummings
Question:
Coca-Cola launch their new multi-million pound ad campaign. People like the ad but it doesn’t make them buy more Coke. Should Coca-Cola still pay the advertising agency?
Answer:
No. (According to Coke)
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Posted in Advertising, Branding, Design Economy
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Posted by Ian Moore
As a regular commuter on the Victoria Line for many years, I have become familiar with the different tiled motifs behind the seating on each platform. Perhaps, due to over-familiarity I’ve not given much thought to origins and reasoning behind each design. Until I saw all 16 designs together, I didn’t appreciate the diversity of styles and ideas More
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Posted in Branding, Interiors, Uncategorized
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